Zina Bartle
The East Central Indiana Small Business Development Center (SBDC) welcomes Zina Bartle as the new Ecosystem Navigator. In this role, Zina will serve as a key connector for entrepreneurs, helping them navigate small business resources. By assessing their unique needs, bridging gaps in available services, and linking them with funding options and mentorship opportunities, she will support small business growth across the region. “Zina’s passion for entrepreneurship fits perfectly with the Ecosystem Navigator role,” noted Judy Porter, Regional Director for the East Central Indiana SBDC. “Her empathetic approach will lead to a deep commitment to each client’s success.” A Delaware County native, Zina recently returned to Yorktown after spending several years in Texas. Throughout her decades-long career, Zina has held corporate sales and marketing roles across industries including high-tech, manufacturing, construction, business-to-business, and retail. She has also worked as a business consultant, helping clients of all sizes and stages develop sales and marketing strategies, implement process improvements, and turn businesses around. Zina holds a degree from Purdue University and is a certified Six Sigma Black Belt, bringing a strong foundation of problem-solving and efficiency to the Ecosystem Navigator role. Early in her career, she helped grow a Muncie-based startup ad agency into one of Indianapolis’ top 25 firms. Her ability to blend innovative thinking with practical business solutions has been a driving force in her success. She attributes much of her professional growth to her belief in empowering others— helping colleagues and clients become the heroes of their own stories. “It truly can be ‘lonely at the top’ when you’re a business founder,” she shared. “I am excited about the prospect of helping entrepreneurs realize (and capitalize on) the fact that so much support is available to them. Going out on your own doesn’t have to mean doing it all alone.” A significant influence in Zina’s life has been her father, Marvin Bartle, whom she considers her greatest mentor, coach, and cheerleader. He instilled in her the values of respect, integrity, hard work, and service to others. These principles continue to guide her career and approach to leadership. Outside of work, Zina enjoys adventure travel, spending time with her dog Tika, and reconnecting with her community. Connect with Zina by sending an email to ZiBartle@isbdc.org.