It’s All About You!




It’s All About You!

Fred Longenecker is the owner of Wacky Giraffe LLC. Fred first came to the ISBDC in April of 2011 with an idea to build an iPhone app named Ego Strokes. The app is 400 definitions designed to stroke a person’s ego in a lighthearted, humorous way for only .99 cents. If you look up the definition of “Second opinion: What you get when you ask yourself something twice.” If you look up “Never: The number of times you’ve been wrong.” All of Fred’s 400 definitions are designed to make people feel good and make them smile.

With the help of the ISBDC Fred was able to launch his app and market it by using social media. The ISBDC also worked with Fred on the layout of the main page to ensure that people would follow through and purchase the app.

Fred has since started working on another app that he hopes to launch in the near future.

For more information, visit the Wacky Giraffe website.

View more client stories

North Central ISBDC

North Central ISBDC can be reached at
Posted in: Stories

Bookmark and Share

Interested in Partnering with the ISBDC? Find out more »