Our Thoughts on Using Technology to Grow Your Business

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Our Thoughts on Using Technology to Grow Your Business

Using the internet for marketing and productivity is no longer voluntary for small businesses. It is necessary. Fifty eight percent of Americans say they research products and services online before buying; a 9% increase from 2004. (source)

If you follow us on Twitter (@indiana_sbdc), you know we frequently post about low cost and free online services small businesses use to stay ahead of the competition. The ISBDC believes it is important to practice what we preach. That is why this summer we overhauled our website to improve the user experience, started blogging, and converted our state-wide intranet to Google Apps. We wouldn’t take advice from someone who isn’t on top of business trends and neither should you.

On top of improving our own operations, we have hosted and continue to host workshops from national leading consultants who help businesses connect with customers through social media. Speakers including the author of “Twitter Marketing for DummiesKyle Lacy and Indiana Companies to Watch Award Recipient Mediasauce have held ISBDC hosted workshops across Indiana, from South Bend to Evansville.

Procrastination in using online services to help improve your business invites loss of sales and productivity. Quit delaying. Our Business Advisors are trained to help clients develop realistic and attainable tactics to reach company goals that may appear too big to manage right now. Rome wasn’t built in a day.

Ready? Take our online assessment to get started. We look forward to hearing from you.

Jacob Schpok

Jacob Schpok is the Executive Director of the Office of Small Business and Entrepreneurship. This newly created office, housed under the Lieutenant Governor, was established to ensure Indiana is a state that works for entrepreneurs. Under his new role, Jacob continues to serve as State Director of the Indiana Small Business Development Center, Indiana’s business consulting organization focused on helping entrepreneurs start stronger, grow faster, and work smarter. Last year alone, the ISBDC helped Indiana businesses raise $70 million in capital and create over 1,600 full-time jobs. Prior to his two current positions, Jacob worked for the ISBDC in a number of roles, co-founded two businesses, earned an entrepreneurship and small business management degree from Ball State University’s entrepreneurship program, and spent his youth in South Bend Indiana cutting his teeth working for a family business.
Jacob Schpok can be reached through our Contact Page.
Posted in: Technology

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