What is SEO

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What is SEO

A lot of small business owners I talk to struggle with SEO. Some business owners think it’s just another business buzzword acronym, a few know it has something to do with Google, and all of them get endless marketing calls about it.

In light of this, Fight for Small is dedicating this month to SEO. We will be writing blog posts and teaching classes throughout August offering SEO education, tips, and tangible takeaways so small business owners not only understand what SEO is but also win business by using it’s best practices.

So, in honor of back to school month, let class begin…

What is SEO?

It’s not just another acronym. SEO stands for search engine optimization. It’s a practice that helps you make your website more visible by boosting “organic” (un-paid) search results. Search engines like Google, Bing, and Yahoo! rank results so users can find what they are looking for effectively and efficiently.

There are many factors that affect SEO. Keywords in your content, titles of your pages and blog posts, giving your images words (alt tags), link structure, and the amount of websites linking to your website all play a factor. You may have heard those before but how about the design of your site? The speed of your site? The user experience of your site? Your brand? Social Media? That’s right. These questions also play a factor in how your site ranks with search engines.

5 things you should know right now about SEO

  1. SEO is always changing.
    Google and other search engines are constantly fine tuning their algorithms for search rankings. It’s important to keep up on updates from Google. There are many sites that outline Google’s algorithm changes.
  2. Google owns nearly 70% of search engine market share.
    Google dominates the competition. Your SEO should be focused around Google. Period.
  3. Big brands are dominating SEO but you can win too.
    The article linked above gives you great information on how you can compete with the Apples and Samsungs of the World. Hint: LOCAL!
  4. Claim your local listings!
    Did I mention local? Yes. And you should to. Head to Moz Local to see what listings you have not completed yet.
  5. No company can make you appear on page 1 overnight.
    Chances are you have received a call from a company claiming that you can rank #1 on Google overnight. It can not happen. These companies often use tactics that Google looks down upon and that can get your website blacklisted from Google.

We have just scratched the surface on SEO. Learn with us throughout August at our events and blog. Also, we will be capping off the month by offering a $199 intensive workshop dedicated to SEO. You will leave with a SEO plan you can begin implementing right away, your local listings claimed, a list of keywords to use, and more.

Register today because we are offering this workshop to only 5 small business owners.

Jerome Lodovisi

Jerome Lodovisi is the Product Champion for inSource Code. Before joining inSource Code, he was the Informatics and Marketing Specialist for the ISBDC. Jerome graduated with B.S. in Informatics from Indiana University attending IUPUI. Jerome is originally from Crown Point, IN and currently lives in Indianapolis.
Jerome Lodovisi can be reached at jerome@insourcecode.com.
Posted in: Guest Blog, Marketing

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