Located in downtown Indianapolis’ Mass Avenue Arts District, 925 Silver In The City offers a variety of quality Sterling Silver jewelry, watches and gifts, and through its sister boutique, At Home In The City, provides well designed and reasonably priced home accessories and gifts. They have been voted Central Indiana’s “Best Local Gift Store” for six of the last seven years (2004, 2006, 2007, 2008, 2009 & 2010) by readers of Nuvo Newsweekly.
Kristin originally asked for assistance from the Central Indiana SBDC in early 2000, in launching her new business and writing her original business plan. She again contacted the local SBDC office in May 2009, and asked for general advice in more effectively managing her operation, and requesting specific assistance in evaluating the financial health of her business. Kristin also asked for guidance with time management and establishing appropriate priorities in juggling her critical activities as a business owner, her leadership in a number of community & charity initiatives, and her key responsibilities as a wife and mother of two young children.
In 2000, the Central Indiana SBDC provided overall support in the preparation of Kristin’s first business plan, and assisted her with a number of business launch issues. Kristen has continued a close relationship with the SBDC as her business grew and matured.
With the original business plan, Kristin was able to obtain the initial $30,000 loan to open her business in 2000. Even with two economic recessions in this decade, Silver In The City has increased its gross sales each year since inception, while nearly tripling the square footage of the main store. During that time, employment has grown from just her to a total of 3 full-time and 10 part-time employees. In November 2008, Kristin opened a baby clothing boutique, Nurture, which offers modern clothing and accessories for babies and children. She and her staff just celebrated the 10 year anniversary of the opening of Silver In The City in July 2010.
“I have found the ISBDC to be a great resource, not only for the start-up of a new business, but also to assist me with the growing needs of running a successful business. Assessing the financial data and realizing the relation between inventory levels and sales has lead to more consistent inventory and higher sales in 2010. Recognizing the need to outsource professional tasks has led to better financial management and more time for me to focus on potential areas of growth such as online sales. My ISBDC advisor, Larry White, has helped me to get a handle on the health of my business, better manage my time, and stay focused on my objectives.”