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Building Trust – Do What You Say You Will Do

Jul 27th, 2015

Have you ever told someone, “I’ll send it to you tomorrow.”? But you got busy and forgot. Then the days turned into weeks, but you never got around to doing what you promised. While this may seem like a careless oversight to you, to the other person, it may be a bigger deal.Keep Your Promises

If, more often than not, you’re not doing what you say you’re going to do, you could be damaging your reputation as a small business owner. When you fail to do what you say you’re going to do, you can:

  • Erode your credibility. While most people can be forgiving and understand that things can sometimes happen beyond your control, if you continue to make a habit out of not doing what you promise, you can quickly become labeled as a promise-breaker.
  • Build distrust. To build your brand, you need to gain your customers’ trust. But if you consistently fail to deliver on your promises, you will lose peoples’ trust. Trust is built on actions – not just words.
  • Limit your opportunities. If your business partners and customers can’t count on you to fulfill your promises, how can they trust you to deliver on future opportunities?

Your business depends on establishing and maintaining trust with your customers, your employees and your business partners. When you walk the talk – and do it over and over again, you can grow credibility and trust in your brand.

“Consistently doing what you say you will do is the foundation of integrity.” – Skip Prichard, CEO, business leader and keynote speaker

Often people fall short of doing what they say they’re going to do because the follow through may seem harder than it actually is. To make sure you do what you say you’re going to do, follow these tips:

  1. Don’t make promises you can’t keep. Only say “yes” to those things you are sure you can do. By saying “no” to those things you can’t commit to or finish, you’re showing respect to yourself and the other person.
  2. Schedule your obligations. When you say “yes” to something, put it on your calendar. If you need help remembering to do the task, set reminders for yourself.
  3. Tell the truth. If, for some reason, you’re unable to deliver on what you’ve promised, don’t keep quiet and hope it goes away. Contact the people involved, alert them to the problem and offer to make it right. It’s far easier to just tell the truth – and frankly, it’s much more productive, too.

Remember, trust is earned. It is built up over time by meeting your promises. And when you break those promises, trust can come crashing down in a blink of an eye. So if you want to create lasting success in your business, follow-through by doing what you say you’re going to do.

To Your Success!

Jack Klemeyer