Willow Gift & Home is a retail store in Terre Haute offering quality, unique home décor items and exceptional gift items. Owner Heather Wolf opened the business in April 2012 after working 8 years for a gift shop that closed when the owners retired. Heather’s love for the business motivated her to take the plunge and open a gift shop of her own.
Heather’s vision for the business: “Think about your life as a cupcake. Willow Gift & Home is the frosting and sprinkles that make your cupcake prettier and better! It’s no secret we can decorate our houses out of big box stores, but adding just a few, truly unique pieces of furniture or artistic accessories makes a home so much more inviting and personal. Willow Gift & Home is the place to find those treasures.”
The West Central Region of the ISBDC started working with Heather in November 2011 and advised her on the development of a complete business plan including market research, target markets, competition, marketing and detailed pro forma financials. Based on the strength of the completed plan, Heather was able to obtain the required financing to open Willow Gift & Home.
For more information, visit the Willow Gift & Home website.