Founded by Gayla Bell in 2013, GaylaCake offers custom-design, novelty cakes, cookies and specialty treats for events ranging from birthdays to baby showers. She located her storefront in Evanville’s emerging neighborhood on North Main Street, and as sales grew quickly, she expanded to a larger building in the Jacobsville neighborhood to meet increased demand from her customer base.
At her new location, Bell qualified for a revolving loan from the city for which the Southwest Indiana SBDC helped secure financing. She also utilized the Southwest Indiana SBDC for expert assistance with business planning, financial projections and marketing strategies, and now expects double-digit sales growth for her business moving forward. GaylaCake has six full-time employees.