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Marketing Yourself: Blowing Your Own Horn

Jun 6th, 2012

Jill Johnson – Effective self-marketers know where they are going and have specific goals targeted to advance their career. They create opportunities to increase their visibility and take calculated risks to enhance their potential for success. Effective self-marketing requires a delicate balance of tact and a willingness to blow your own horn.

Start developing your self-marketing plan by taking some quiet time to get in touch with your strengths. Get in touch with who you are and generate ideas about what you want for your future. Be aware of your fine points before you expect others to recognize them. Then consider how the things you are doing, at work and on your own time, are allowing your strengths to shine for the world to see.

Your attitude about yourself is critical to effective self-marketing. You must have a strong belief in your ideas and be able to express those ideas confidently through your words, speech patterns and body language. Make and maintain eye contact when you are talking about your ideas and achievements. Just be sure that you don’t cross the line and appear arrogant.  Subtle confidence generates better results than a “know-it-all” attitude.

Remember that you project yourself through your clothes, voice and work. Consider how well each one of these areas is working t o position you as competent and effective. If one of these areas needs work, take a class or ask someone you trust for help in making any needed improvements.

Get out of your office – don’t wait for the phone to ring. Volunteer for new projects that will increase your visibility. The most important thing about effective self-marketing is to take the initiative and do something.

Management consultant and strategist Jill Johnson, president of Johnson Consulting Services, has impacted nearly $2.5 billion dollars worth of business decisions. An award-winning consultant since 1982, Jill assists her clients in the development of strategic plans, marketing plans and market-based strategies for growth.  She has been in the board rooms, the back rooms and the executive suites where complex decisions are being made impacting the future of clients located throughout the United States, as well as in Europe and Asia. Jill is a member of the Member of the National Small Business Development Center Advisory Board and is the Chair of the Minnesota State SBDC Advisory Board. To learn more visit www.jcs-usa.com.

*Photo via iStockphoto.com