As a small business owner (SBO), if you’re going to grow your business, you have to get your company and products or services known in the marketplace while gaining new and repeat customers. There are several avenues you can use to market and advertise your business; however, public speaking is a key tool many SBOs overlook.
Some SBOs don’t consider public speaking as a viable option since they don’t think of themselves a professional speaker since they’re not being paid to speak. However, I suspect the main reason why many SBOs aren’t taking advantage of public speaking as a way to reach a larger audience is that the thought of speaking in front of a group terrifies them.
If either of these sound like you, you really need to get over this thinking, especially if you want your business to stand out from your competition. Why, you may ask? Here are seven benefits you can gain from speaking to groups.
- Public speaking increases your company’s visibility. Every time you speak, more and more people become familiar with who you are, what your business does, and what products and services you have to offer.
- Public speaking boosts your credibility and establishes you as an expert. When you share your knowledge, you can position yourself as an authority on a specific topic or within an industry. The more you speak, the more you can build up your reputation and that of your business.
- Public speaking builds trust. When you are chosen to speak to an audience, you gain instant credibility. After all, you’re the expert. Therefore, people can trust you. Once people trust you, they’re more likely to do business with you.
- Public speaking helps you develop a personal connection. Face-to-face communications help you create a personal experience with your audience – something blogging, social media or traditional advertising can never do. When you let your individual personality shine through by telling anecdotes and sharing a laugh or smile with your audience, you develop a rapport with them. Therefore, your audience will be more likely to think about you and your company in a positive light.
- Public speaking helps you educate current and potential customers. People generally attend talks to learn more about a specific topic. Therefore, your talk provides you with an opportunity to inform and educate the audience. In addition, most people expect to hear a brief introduction on who you are and what you do. However, don’t get carried away talking about your business and products or services during your talk. People aren’t there for the “hard sell.”
- Public speaking enables you to provide value. When you create and hand out printed materials, such as speaker’s notes, written exercises, a recommended reading list or a list of websites where attendees can find more information, you’re giving your audience something of value that they can use long after your talk. By providing value, people may be more likely to thank you by giving you their business.
- Public speaking can generate leads for your business. Public speaking puts you in front of dozens or even hundreds of potential customers. When your talk is compelling, people will come up to speak with you privately to learn more about you and your business. Or, they may connect with you later on social media or via email. Over time, you will likely see your network and sales grow.
As you can see, public speaking can provide you and your business with many benefits to help you generate more sales and grow your business. In fact, I have facilitate a speaking program that has helped hundreds of entrepreneurs launch a speaking element into their business development process. If fear of public speaking is holding you back from taking your business to the next level, contact me. I’ve helped many SBOs conquer their fear and develop their presentation skills, so they can reach more of the people they’re meant to serve.
Change the way you are doing some of your business. I founded Grow Your Business Coaching as a way to help business owners grow and develop. I know they can grow their business faster by developing leads on a one-to-many basis rather than one at a time. It’s worked for many and it can work for you, too.
To Your Success,
Jack Klemeyer, Grow Your Business Coaching
Certified John Maxwell coach, trainer and speaker