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Toni Miller founded a home-based travel agency, Totally Inclusive Travel, in June 2010. She was referred to Business Advisor/Marketing Coordinator Mary Popovich, and her first appointment was on June 3, 2011. Her biggest obstacle was finding her target market and then beginning to reach out to clients. Some of the assistance provided by the NEISBDC includes targeting the correct media for advertising, designing an ad and redesigning a postcard, and writing a letter to solicit feedback from clients who had booked with her and had completed their travel.
For more information visit the Totally Inclusive Travel website.