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The Roxy Studio

Aug 4th, 2010

The Roxy Studio is a unique photography service that provides not only wedding photographs but also lifestyle photographs. Samantha McGranahan established the Roxy Studio in November 2007.

She was initially referred to the West Central Indiana SBDC by the Center for Business Support and Economic Innovation (CBSEI) at Indiana State University in September 2008. Samantha was in need of community involvement, business planning and marketing assistance. She has since utilized educational programs as well as confidential counseling sessions with WCI SBDC Regional Director, Heather Penney.

Samantha felt that doing lifestyle shots of engagements, weddings, senior portraits, etc. was a service she could offer the community that was not being done by other local photographers.

In the past year, The Roxy Studio, has more than doubled their gross revenue on wedding services. The owner has also entered additional markets including female focused sessions of boudoir and pinup sessions, as well as professional services provided to local businesses including the Walden Inn and the Terre Haute Chamber of Commerce. As she moves forward, she realizes she needs to hone in and master one concept at a time prior to embracing the next phase of her business.